Starting an online store is the best option for most people today. Some time before, it was not easy because of the cost and technical required to set up a fully functional e-commerce store.
In recent years, new technology and software make this possible for everyone to become an online merchant and sell products online.
This is the most important critical stage, so consider your choice carefully. Take time and research more and more before select.
# Interested Product – Choose your interested product – keeps you motivated.
# Popular Product – Visit eBay, Amazon and other shopping site for check the popular products.
# Less Competition – If you are a beginner, choose products that have less competition.
# List of Products – If you have many interested products in your mind, make a list of those products and compare using different metrics and choose one that is best and suitable for you.
# Setup costs – Fix your setup costs. Make a list of necessary things that you need to start an online business like designer cost, content writer cost, developing cost, travelling, office supplies etc…if you are borrowing money include interest and loan repayment.
# Ongoing Costs – Define your ongoing cost to run this online store like web hosting price, advertising price etc…
# Setup time – Make a time management for setup your online business.
# Ongoing promotion time – How many hours you will work in a week for promote your business? Will you promote yourself or hired someone else?
# Profitability – Define how much revenue you can achieve within your first three month? What will be personal profit and what will be your company profit.
# Target Audience – You will sell your products all over the worlds or in specific region/state/city? How much demand is there for your product?
# Terms & Conditions – Define your terms and conditions. You should check your competitor terms what they have.
# Return Policy – Make a store policies on returns. Try to define what types of problems may arise and create policies to address them.
Make a list of basic keywords from your own thinking. Use some free tool like Google Keyword Tool to check the monthly search volume, competition, trends, geographic location etc…
# KEI formula uses for check the keyword popularity.
# Google Keywords is the most popular free keyword tool.
# Google Insights for check the search volume patterns across specific regions…
Name your company by combine your perfect keywords with something unique. Company name is your brand name like Google, eBay, Amazon.
# Domain Availability – Check domain availability before name your company.
# Synonymous Name – Company name should be synonymous term for your product
# Easy Name – Company name should be easy to remember and not too long.
Your domain name should be your company name. Users know your domain name as your company name. If your competitor contains domain same as your company name, visitors may confuse and visit competitor site thinking that this is your site.
# Use Hyphens – If domain name is not available as your company name, use hyphens into your domain name.
# Domain Extension – Consider choosing domain name extension like .com and .net that is more popular.
# Country Level Domain – If you are starting a local online store, use country level domain extension like .co.uk.
If you have some budget for you business, you can hire some good developer to set up an online store. Other option is develop self.
# Professional Design – Give a professional design to your online store and easy navigation. So user can access easily.
# Logo as your brand (Company Name) – Your brand is very important. Make a special brand logo for your company. You may hire some professional designer that will help you to create a attractive and valuable brand logo for your company.
# E-commerce solution – Best e-commerce services are Yahoo Merchant Services, Pro Stores, eBay Stores. These sites are the easiest, most powerful, and reasonably solutions to start your online store. Also check Configurator software that is the most effective scalable product configuration software
# Affiliate Store – Use Amazon, Zilo etc… allow you to resell products. This is very easy to use but do not allow you to carry your own physical inventory.
# Payment Methods – Create a PayPal account for collect the payments from credit and debit cards or directly from a customer’s account.
# Product Feed – Submit your products feed that accept products feed such as Google Products.
# Google Place – Submit your brand in Google Place and other place such as yellow pages.
# Directory Listing -Submit your store in major directory such as Yellow Pages…
# Search Engine – Register and submit your business store in search engine directory.
# Facebook Page – Create a Facebook page for your business store and promote.
# Twitter Page – Make a twitter account with your business brand name and promote.
# Paid Advertising – If you have money for invest, use Google Adwords, Yahoo Search Marketing or Facebook ads for get more and more paid traffic.
# Forum Signature – Visit forums related your products and add your business store in signature.
# Article Marketing – Write some articles related to your products and submit in article directories.
# SEO (Search Engine Optimization) – Promote your keywords and get organic traffic. You can do this by doing yourself such as directory submission, social bookmarking, blog commenting, forum posting, article submission, link baiting etc…